Revenue & GTM Consulting
Build a revenue engine that scales from $1M to exit.
15+ years helping B2B software companies accelerate growth through sales leadership, strategic partnerships, and Canadian market expansion — from startup traction to acquisition.
Sales Leadership • Strategic Partnerships • Canadian Expansion
Trusted by leading software companies
How We Help.
Five ways we partner with founders and revenue leaders to turn growth ambition into measurable pipeline and revenue.
Revenue & GTM Strategy
Build scalable revenue engines through GTM planning, sales process design, and execution.
Learn moreStrategic Partnerships
Create partnerships, referral programs, and channels that drive measurable growth.
Learn moreRevenue Leadership & Team Development
Build, lead, and scale high-performing revenue teams through strategic hiring, enablement, and leadership development.
Learn moreCanadian Market Expansion
Accelerate Canadian growth through local market expertise, partnerships, and revenue leadership.
Learn moreCustom CRM & Revenue Software
Custom CRM and revenue tooling built around your exact sales process — strategy from BetterSales, engineering delivered by our trusted development partner.
Learn moreWhy BetterSales.
For over 15 years, I've helped software companies build revenue, develop strategic partnerships, and scale growth across North America.
My experience spans SaaS, HR Tech, FinTech, and Construction Tech — including scaling a technology company from $1M to $20M ARR prior to acquisition.
Today, I partner with founders and revenue leaders to accelerate growth through GTM strategy, partnerships, revenue leadership, and Canadian market expansion.
Richard Force — Founder, BetterSales
15+ Years
Revenue leadership & growth
$1M → $20M
ARR scaled, through to acquisition
4 Industries
SaaS, HR Tech, FinTech & Construction Tech
North America
Market expansion experience
Our Process.
Discover
We assess your revenue strategy, sales organization, partnerships, and growth opportunities to identify what is working, what is not, and where the greatest opportunities exist.
Design
We develop a tailored growth roadmap focused on revenue acceleration, strategic partnerships, team development, and market expansion.
Execute
We work alongside your leadership team to implement priorities, optimize processes, build capabilities, and drive measurable results.
Scale
We help create sustainable revenue engines that support long-term growth, operational excellence, and expansion into new markets.
Every engagement is tailored to your business, stage, and growth objectives.
Guides & Insights.
Practical playbooks for software leaders growing revenue in Canada and beyond.
How to Expand Your Software Company into Canada
The operator's guide to Canada as your smartest first expansion — the mistakes to avoid and a 6-step playbook to revenue.
Read the guideHow to Build a Canadian Sales Team
The order you hire in matters more than how fast. A practical sequence to reach traction in year one.
Read the guideWhy US SaaS Companies Stall in Canada
Canada looks like an easy win — that assumption is exactly why expansions underperform. The 5 places teams stall, and the fix.
Read the guideWhat Is Fractional Revenue Leadership?
Senior revenue leadership without the full-time price tag — what a fractional leader does, how it compares to a CRO hire, and when to bring one in.
Read the guideThe TVU Sales Framework
Trust, Value, Urgency — the repeatable framework that turns selling considered B2B software into a consistent, teachable team process.
Read the guideFounder-Led Sales Is Breaking
The hustle that gets you to traction won't get you to scale. How to build a repeatable revenue engine that grows without you in every deal.
Read the guideReady to build better revenue?
Whether you're scaling a revenue team, building partnerships, entering Canada, or building custom revenue software, let's discuss your growth goals.