Revenue & GTM Consulting
Build a revenue engine that scales from $1M to exit.
A partner who has done it — 15+ years helping B2B software companies turn traction into a repeatable, scalable revenue engine.
Presented by Richard Force — Founder, BetterSales
The Problem
Most B2B software companies stall between traction and scale.
Founder-led selling hits a ceiling — growth depends on one or two people.
Pipeline plateaus, and forecasts become guesswork instead of a system.
Partnerships, channels, and new markets stay untapped while competitors move.
Why It Happens
Great product. No repeatable revenue engine.
Early growth comes from hustle and a great product. Durable growth comes from a system — defined GTM motion, a sales org that runs without the founder, partnerships that compound, and a clear path into new markets. That system is what most teams are missing — and what we build.
Our Approach
We build the revenue engine — not just run the plays.
BetterSales partners with founders and revenue leaders to design and operationalize the four levers that move enterprise value: strategy, partnerships, team, and market. The result is growth that doesn't depend on any one person — and a business built to scale or sell.
What We Do
Four ways we drive growth.
Revenue & GTM Strategy
Scalable revenue engines through GTM planning, sales process design, and execution.
Strategic Partnerships
Partnerships, referral programs, and channels that drive measurable growth.
Revenue Leadership & Team Development
Build, lead, and scale high-performing revenue teams — hiring, enablement, and leadership.
Canadian Market Expansion
Accelerate Canadian growth through local expertise, partnerships, and revenue leadership.
How We Work
A proven path from plan to scale.
Discover
Assess your revenue strategy, sales org, partnerships, and growth opportunities — what's working, what's not, and where the upside is.
Design
Build a tailored growth roadmap across revenue acceleration, partnerships, team development, and market expansion.
Execute
Work alongside your leadership to implement priorities, optimize process, and drive measurable results.
Scale
Create sustainable revenue engines that support long-term growth and expansion into new markets.
Track Record
Scaled a company $1M → $20M ARR, through to acquisition.
15+ Years
Revenue leadership & growth
$1M → $20M
ARR scaled, through to acquisition
4 Industries
SaaS, HR Tech, FinTech & Construction Tech
North America
Market expansion experience
Operating & advisory experience across
Who You're Working With
Richard Force
Founder, BetterSales
For 15+ years I've helped software companies build revenue, develop strategic partnerships, and scale growth across North America.
My experience spans SaaS, HR Tech, FinTech, and Construction Tech — including scaling a technology company from $1M to $20M ARR prior to acquisition.
I partner directly with founders and revenue leaders — no handoffs to junior teams. You get a senior operator in the trenches.
How We Can Work Together
Flexible engagements, scoped to your stage.
Fractional Revenue Leadership
An embedded, part-time VP Sales / CRO to build and lead your revenue org without a full-time hire.
Strategic Advisory
Ongoing guidance for founders and revenue leaders on GTM, partnerships, hiring, and scaling.
Project Engagements
Focused initiatives — GTM redesign, partnership programs, or Canadian market entry — scoped to a clear outcome.
Every engagement is tailored to your business, stage, and growth objectives — we'll scope the right fit on our first call.
Ready to build better revenue?
Let's discuss your growth goals and where BetterSales can move the needle fastest.